Clothing labels are almost always more expensive than generic brands. Sometimes the extra expense is well worth it and sometimes it’s paying for the popularity of the brand and nothing more. Some brand names signal high fashion and quality but sometimes they signal that the advertising campaign was expensive. It’s best to pay extra only when it’s worth it.
One reason for paying extra for a brand name is that it continuously remains at the top of the fashion ladder. Season after season, one can count on receiving the most recent trends. To many, being the first on the streets to be wearing what’s about to become hip is worth the cost, and this makes a brand worthwhile.
However, some costly brands are trend followers rather than trend starters. Those that don’t include some of their own special flare are seldom worth it unless they are the ones being seen on the ramps of fashion week. Brands that do little more than copy what they’ve seen should have a price tag that reflects this: a low one.
There are also brands that don’t follow trends at all. Rather, they have their own unique flavor, which is well loved by a certain specific group of people. This kind of brand often excels in quality and tailoring. They often use only natural fabric, which is more costly than synthetics.
The comfort factor of natural fabrics is superior to that of synthetics. They allow air through the garment so that the wearer stays cool when it’s hot. Natural wools and linens keep one at the right warm temperature. Natural fibers usually keep their brand new appearance for longer.
Paying more for a beautifully made, high quality garment is an investment rather than a cost. Over time, the item pays for itself with longevity whereas bargain items seldom outlast the season. Paying more for clothing labels that present the wearer with high value in terms of style, cut and quality is well worth it.
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